● the practice
colossal builds the org structures, delivery flow, operating rhythms and ai workflows that take a fast-moving commercial team from chaotic to compounding.
colossal builds the org structures, delivery flow, operating rhythms and ai workflows that take a fast-moving commercial team from chaotic to compounding.
a decade inside big, matrixed organisations. asana gave the work their 2024 work innovation award and published it as a case study.
your commercial team is leaking time, money and clarity, and the thing you've actually noticed isn't the problem. you've got clever people running on adrenaline, gut feel and whatever mood the founder's in. it works for a while. then it stops working, usually all at once.
i've spent a decade building these systems inside big, messy, matrixed organisations, and asana gave the work their 2024 award for it. now i do the same for businesses that would rather not learn this the hard way.
who owns what, who decides what, and how the team is actually put together. the org chart is the easy part. the wiring underneath it is the work, and it's usually where things have quietly broken.
a setup leadership can stand behind, and the team can actually run.
how work actually moves through the team: what gets picked up, what gets prioritised, what ships. we replace slack-as-a-tracker and the quarterly panic with a real intake, sensible capacity planning and a delivery rhythm people trust.
everyone knows what's being built, by whom, by when.
asana set up as actual commercial infrastructure, not a glorified to-do list. portfolios, capacity, governance and reporting all wired into one place. this is the work that won asana's 2024 award and ended up as a published case study.
a tool the team uses without being nagged, that leadership actually trusts.
the weeklies, the monthlies, the steercos, the readouts, all redesigned so the right conversation happens at the right level, and not twice. the goal isn't more meetings. it's fewer of them, and better ones.
fewer meetings, sharper decisions, and a leadership team that actually knows what's going on.
the unglamorous version of ai. not a chatbot bolted onto the side, but agents that handle the intake, workflows that run without anyone remembering to run them, and the reporting pack that writes itself before monday morning. built into the operating system rather than sat next to it.
the admin layer quietly disappears, and the team gets its week back.
45 minutes. you tell me what's actually going on, i tell you what i'd do about it. no deck, no questionnaire, no homework. if it's not a fit, we both work that out fast.
a short proposal covering what i'd build, in what order, by when. one fixed price for a fixed piece of work. no day rates, no meter running. you know the number before anything starts.
i work like i'm on the team, not visiting it: fast, embedded, and willing to have an opinion. you end up with the system, the rhythms, and enough know-how to run it without me.
i've spent about a decade inside big, matrixed organisations doing one thing well: taking a commercial team that's grown faster than its own structure and turning it back into something that actually functions. operating models from a blank page, governance that people use, the lot.
the work covers every layer of it: org design for 40-plus person cross-functional teams, portfolio and capacity governance for genuinely complicated pipelines, and the operating rhythms that quietly hold the whole thing together.
asana gave it their 2024 work innovation award for taking a commercial team's operating system from a glorified task tracker to something that genuinely runs the business.
more recently that's meant building ai agents, automated workflows and reporting tools that take the admin out of the operating layer entirely. the same discipline, applied to the bits nobody should still be doing by hand.
every commercial team is broken in its own particular way. some need the whole model rebuilding from scratch. some just need one thing unblocked. some need someone to walk in and say which six meetings to cancel.
pricing follows the scope, not a tier list. tell me what's going on and i'll tell you what i'd do, how long it takes, and what it costs. no mystery, no creep.
fixed fee against fixed scope. no day-rate creep. no surprise invoices. you know what you're paying before anything ships.